From the day of the outbreak of the COVID-19 pandemic, most firms ramped up their efforts to boost customer loyalty, with a particular emphasis on their biggest and most profitable customers. Smart companies searched for ways to diversify sales and preserve consumer loyalty as a wave of shutdowns and rapid swings in demand swept the economy. Understanding who the most valued clients are is the first step in attending to them. 

Basic ERP reports aren’t designed to include that degree of complexity and depth. The data is available, but it may be distributed around your organization. When many software systems are involved, it’s difficult to get a comprehensive picture of the situation. Nonetheless, having that exposure is important for customer-focused companies. It’s possible thanks to reliable reporting tools. In addition, having easy access to consumer data opens up new possibilities. 

The situation has drastically changed in the global marketplace. Although determining the effectiveness of media ads and direct mail remains difficult, digital marketing has revolutionized the business world with possibilities for targeting customers with highly targeted messages and assessing the effectiveness of such promotions quickly. 

To provide a basis for digital marketing automation, a new generation of CRM software has emerged. Despite this, many businesses also regard ERP and CRM as separate roles. As a response, there are untapped opportunities to recognize buying habits and common desires among subsets of consumers and create revenue-generating marketing strategies to meet their needs. The correct reporting tools can act as a catalyst for data to be aligned through multiple silos within an enterprise.